Email marketing remains one of the most effective ways to connect with your audience, promote your brand, and drive conversions. However, for small businesses, startups, and individuals, investing in expensive email marketing tools can be challenging. Fortunately, there are several free email marketing platforms that offer robust features to help you get started without spending a dime.
In this article, we’ll explore the best free email marketing platforms in 2025, their key features, pricing, and why they stand out. Whether you’re a beginner or an experienced marketer, these platforms will help you create and manage effective email campaigns.
Why Use Free Email Marketing Platforms?
Free email marketing platforms are ideal for:
- Beginners: Learn the basics of email marketing without financial risk.
- Small Businesses: Manage campaigns on a tight budget.
- Startups: Test strategies before investing in premium tools.
- Personal Projects: Perfect for newsletters, blogs, or small-scale campaigns.
While free platforms often have limitations, they provide enough features to help you get started and grow your email list.
Top Free Email Marketing Platforms in 2025
Here’s a list of the best free email marketing platforms you can use in 2025:
1. Mailchimp
Mailchimp is one of the most popular email marketing platforms, offering a free plan with robust features.
Key Features:
- Up to 500 Contacts: The free plan allows you to manage up to 500 contacts and send 1,000 emails per month.
- Drag-and-Drop Email Builder: Create professional emails with an easy-to-use drag-and-drop editor.
- Pre-Designed Templates: Choose from a variety of customizable templates to design your emails.
- Basic Analytics: Track open rates, click-through rates, and other key metrics.
- Automation: Set up basic automated email sequences.
Pricing:
Free (up to 500 contacts). Paid plans start at $13/month.
Why It’s Great:
Mailchimp is user-friendly and perfect for beginners. Its drag-and-drop builder and pre-designed templates make it easy to create professional emails. The free plan is ideal for small businesses and startups looking to build their email list and test campaigns.
2. MailerLite
MailerLite is a simple and affordable email marketing platform with a generous free plan.
Key Features:
- Up to 1,000 Subscribers: The free plan allows you to manage up to 1,000 subscribers and send 12,000 emails per month.
- Drag-and-Drop Email Builder: Create visually appealing emails with an intuitive editor.
- Automation: Set up automated email sequences to engage your audience.
- Landing Pages: Build landing pages to capture leads and grow your email list.
- Basic Analytics: Track email performance with detailed reports.
Pricing:
Free (up to 1,000 subscribers). Paid plans start at $10/month.
Why It’s Great:
MailerLite offers a high subscriber limit and advanced features like automation and landing pages, making it a great choice for small businesses. Its user-friendly interface and affordable pricing make it a top pick for beginners and experienced marketers alike.
3. Sendinblue
Sendinblue is an all-in-one marketing platform that offers email marketing, SMS, and more.
Key Features:
- Unlimited Contacts: The free plan allows you to manage unlimited contacts but limits you to 300 emails per day.
- Drag-and-Drop Email Builder: Create professional emails with an easy-to-use editor.
- Automation: Set up automated email workflows to engage your audience.
- SMS Marketing: Send SMS campaigns to reach your audience on multiple channels.
- Basic Analytics: Track email performance and campaign success.
Pricing:
Free (300 emails/day). Paid plans start at $25/month.
Why It’s Great:
Sendinblue is a versatile platform that combines email and SMS marketing. Its free plan is ideal for small businesses looking to manage unlimited contacts and explore multi-channel marketing.
4. HubSpot Email Marketing
HubSpot offers a free email marketing tool as part of its CRM platform, making it a great choice for businesses looking to integrate email marketing with customer relationship management.
Key Features:
- Up to 2,000 Emails/Month: The free plan allows you to send up to 2,000 emails per month.
- Drag-and-Drop Email Builder: Create professional emails with customizable templates.
- CRM Integration: Sync your email campaigns with HubSpot’s free CRM.
- Basic Analytics: Track email performance and engagement.
- Personalization: Use CRM data to personalize your emails.
Pricing:
Free (up to 2,000 emails/month). Paid plans start at $45/month.
Why It’s Great:
HubSpot’s free email marketing tool is perfect for businesses already using or planning to use its CRM. The integration allows for seamless customer management and personalized email campaigns.
5. Benchmark Email
Benchmark Email is a user-friendly platform that offers a free plan with basic features.
Key Features:
- Up to 500 Contacts: The free plan allows you to manage up to 500 contacts and send 3,500 emails per month.
- Drag-and-Drop Email Builder: Create professional emails with customizable templates.
- Basic Analytics: Track email performance and engagement.
- Automation: Set up simple automated email sequences.
Pricing:
Free (up to 500 contacts). Paid plans start at $13/month.
Why It’s Great:
Benchmark Email is ideal for beginners and small businesses. Its free plan offers enough features to get started with email marketing, and its paid plans are affordable for growing businesses.
6. Moosend
Moosend is an email marketing platform that offers a free trial with access to all features.
Key Features:
- 30-Day Free Trial: Access all features, including automation and analytics, for 30 days.
- Drag-and-Drop Email Builder: Create professional emails with customizable templates.
- Automation: Set up advanced automated email workflows.
- Landing Pages: Build landing pages to capture leads.
- Analytics: Track email performance and campaign success.
Pricing:
Free Trial (30 days). Paid plans start at $9/month.
Why It’s Great:
Moosend’s free trial allows you to explore all its features, making it a great choice for businesses looking to test advanced email marketing tools before committing to a paid plan.
7. Omnisend
Omnisend is an e-commerce-focused email marketing platform that offers a free plan with basic features.
Key Features:
- Up to 250 Contacts: The free plan allows you to manage up to 250 contacts and send 500 emails per month.
- Drag-and-Drop Email Builder: Create professional emails with customizable templates.
- Automation: Set up basic automated email sequences.
- E-Commerce Integrations: Sync with platforms like Shopify and WooCommerce.
- Basic Analytics: Track email performance and engagement.
Pricing:
Free (up to 250 contacts). Paid plans start at $16/month.
Why It’s Great:
Omnisend is perfect for e-commerce businesses looking to integrate email marketing with their online store. Its free plan is ideal for small businesses testing email marketing strategies.
Conclusion
In 2025, free email marketing platforms offer an excellent way to launch and manage email campaigns without breaking the bank. From Mailchimp and MailerLite for beginners to Sendinblue and HubSpot for advanced users, there’s a free platform for every need.
While free plans have limitations, they provide enough features to help you get started and grow your email list. As your business grows, you can always upgrade to a paid plan for more advanced features and higher limits.
